Have a Scary Good Time
Spooks and Spirits was a fall campaign for Lake County, Illinois. The goal was to attract visitors from Chicago and northern Cook County by highlighting Lake County’s many craft breweries, wineries and distilleries, as well as the abundance of fall- and Halloween-themed activities throughout the county. Materials included TV and radio spots, transit car cards, an insert in the Chicago Tribune, and a custom email. I created all of the illustrations, and designed the logo and all collateral. The campaign has become an annual promotion for Lake County.
Cards were placed in the vestibule area of Metra commuter trains traveling between Chicago and Lake County destinations. They highlighted events throughout the season as well as participating distilleries, breweries and wineries.
Digital campaign elements included targeted email and display ads on platforms like Pandora and Spotify.
Advertising inserts were distributed with the Chicago Tribune to targeted zip codes around the region.