Spooks and Spir­its was a fall cam­paign for Lake Coun­ty, Illi­nois. The goal was to attract vis­i­tors from Chica­go and north­ern Cook Coun­ty by high­light­ing Lake County’s many craft brew­eries, winer­ies and dis­til­leries, as well as the abun­dance of fall- and Hal­loween-themed activ­i­ties through­out the coun­ty. Mate­ri­als includ­ed TV and radio spots, tran­sit car cards, an insert in the Chica­go Tri­bune, and a cus­tom email. I cre­at­ed all of the illus­tra­tions, and designed the logo and all col­lat­er­al. The cam­paign has become an annu­al pro­mo­tion for Lake County.