Creative Director Designer

Have a Scary Good Time

Spooks and Spir­its was a fall cam­paign for Lake Coun­ty, Illi­nois. The goal was to attract vis­i­tors from Chica­go and north­ern Cook Coun­ty by high­light­ing Lake County’s many craft brew­eries, winer­ies and dis­til­leries, as well as the abun­dance of fall- and Hal­loween-themed activ­i­ties through­out the coun­ty. Mate­ri­als includ­ed TV and radio spots, tran­sit car cards, an insert in the Chica­go Tri­bune, and a cus­tom email. I cre­at­ed all of the illus­tra­tions, and designed the logo and all col­lat­er­al. The cam­paign has become an annu­al pro­mo­tion for Lake County.

My Role

Art Direc­tion, Design, Copy Writ­ing, Illustration 

Produced at Davis Harrison Dion.

Tran­sit Cards

Cards were placed in the vestibule area of Metra com­muter trains trav­el­ing between Chica­go and Lake Coun­ty des­ti­na­tions. They high­light­ed events through­out the sea­son as well as par­tic­i­pat­ing dis­til­leries, brew­eries and wineries.

Dit­i­gal

Dig­i­tal cam­paign ele­ments includ­ed tar­get­ed email and dis­play ads on plat­forms like Pan­do­ra and Spotify.

LC Fall Insert 1
LC Fall Insert 2

News­pa­per Insert

Adver­tis­ing inserts were dis­trib­uted with the Chica­go Tri­bune to tar­get­ed zip codes around the region.

Video Thumbnail

More Work