Creative Director Designer

Cot¬≠tage Liv¬≠ing Meets Cut¬≠ting Edge

Piper Trail is the first pock¬≠et neigh¬≠bor¬≠hood for seniors in north¬≠east Indi¬≠ana. A unique con¬≠cept in senior liv¬≠ing, it allows seniors to live in their own stand-alone cot¬≠tages, where all main¬≠te¬≠nance is tak¬≠en care of, and health ser¬≠vices are pro¬≠vid¬≠ed in-home rather than in a tra¬≠di¬≠tion¬≠al retire¬≠ment com¬≠mu¬≠ni¬≠ty set¬≠ting. At DHD, we devel¬≠oped the Piper Trail name and iden¬≠ti¬≠ty, and mar¬≠ket¬≠ed the com¬≠mu¬≠ni¬≠ty from pre-sale through com¬≠ple¬≠tion via the web¬≠site and a series of sales events pro¬≠mot¬≠ed by direct mail and email.

My Role

Cre¬≠ative Direc¬≠tion, Art Direc¬≠tion, Con¬≠cept Devel¬≠op¬≠ment, Strat¬≠e¬≠gy, Brand Iden¬≠ti¬≠ty, Logo Design, Design, Web Design, Web Development 

Client

Lutheran Life Villages

Produced at Davis Harrison Dion.

Pt web
Pt intro brochure
Pt tour mailer
Pt tunes mailer

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