Have a Scary Good Time
Spooks and Spirits was a fall campaign for Lake County, Illinois. The goal was to attract visitors from Chicago and northern Cook County by highlighting Lake County’s many craft breweries, wineries and distilleries, as well as the abundance of fall- and Halloween-themed activities throughout the county. Materials included TV and radio spots, transit car cards, an insert in the Chicago Tribune, and a custom email. I created all of the illustrations, and designed the logo and all collateral. The campaign has become an annual promotion for Lake County.