Creative Director Designer

    Where the Past is Always Present

  • 100 years of fun at Starved Rock

New man­age­ment at Starved Rock Lodge want­ed to encour­age res­i­dents of Chica­go and the south sub­urbs to con­sid­er the Lodge as a year-round des­ti­na­tion for vaca­tions, wed­dings and con­fer­ences, and boost mid-week reservations.

Com­bined with a new logo and brand­ing, our Where The Past is Always Present cam­paign jux­ta­pos­es the rich his­to­ry of the Lodge­and park with mod­ern ameni­ties and attrac­tions. The cam­paign includ­ed print and online ads, as well as social media promotion.

A new sense of ener­gy instilled by man­age­ment, along with the cam­paign, boost­ed occu­pan­cy to a 5‑year high.

My Role

Art Direc­tion, Logo Design, Design

Client

Starved Rock Lodge

Produced at Davis Harrison Dion

SRL Logo Horizontal RGB

New Logo

Srl ad aaronhill
Srl ad views
Srl ad trolley
Srl ad waterfall

More Work

Dwade fire

Fear No Evil

Freakin woman

Base­ment leakin’ got ya freakin?