New man­age­ment at Starved Rock Lodge want­ed to encour­age res­i­dents of Chica­go and the south sub­urbs to con­sid­er the Lodge as a year-round des­ti­na­tion for vaca­tions, wed­dings and con­fer­ences, and boost mid-week reservations.

Com­bined with a new logo and brand­ing, our Where The Past is Always Presentcam­paign jux­ta­pos­es the rich his­to­ry of the Lodge­and park with mod­ern ameni­ties and attrac­tions. The cam­paign includ­ed print and online ads, as well as social media promotion.

A new sense of ener­gy instilled by man­age­ment, along with the cam­paign, boost­ed occu­pan­cy to a 5‑year high.