Creative Director Designer

    Strength Sup­ports Beauty

  • Sb girl
Soft­Bac is a car­pet back­ing fab­ric that sup­ports dimen­sion­al sta­bil­i­ty, to help car­pet be more durable, look bet­ter and last longer. To demon­strate these ben­e­fits, we sus­pend­ed a bal­le­ri­na from the Atlanta Bal­let from a 10” strip of the mate­r­i­al. The image was used in an adver­tis­ing and direct mail cam­paign aimed at car­pet deal­ers, and in con­sumer-fac­ing point-of-pur­chase materials. 

My Role

Art Direc­tion, Design.


Synthetic Industries

Produced at Davis Harrison Dion

Sb dealer ad

Print Adver­tis­ing

SB Mailer Closed
SB Mailer Open

This flat mailer explained the benefits of using SoftBac, and contained a sample of the material.

SB Mobile 3d

This POP mobile hung in car­pet deal­er show­rooms to explain the ben­e­fit of Soft­Bac to consumers.

More Work

Gerflor caldwell

Intro­duc­ing Cre­ation LVT

Mitm group

MIN­Is in the Mountains