Creative Director Designer

    Let’s Go Next Weekend

  • Lc camping

To encour­age res­i­dents of Chica­go and its north­ern sub­urbs — who would oth­er­wise vis­it Wis­con­sin — to con­sid­er Lake Coun­ty, Illi­nois as a des­ti­na­tion, our Let’s Go Next Week­end cam­paign high­light­ed the county’s many attrac­tions for a quick, impulse sum­mer get­away. The cam­paign includ­ed a Vis­i­tors Guide, TV, Radio, print, out­door and dig­i­tal components

Year-over-year vis­i­tor spend­ing increased 5% to $1.26 bil­lion. The cam­paign gen­er­at­ed half a mil­lion unique vis­i­tors to the web­site, with over 1.6 mil­lion page views — an increase of 33%. The total cam­paign deliv­ered 24.6 mil­lion tar­get impressions.

The cam­paign won 2017 Gold in the Nation­al Adri­an Awards for hos­pi­tal­i­ty marketing.

My Role

Con­cept, Art Direc­tion, Design, Pho­to & Video Direction.

Client

Visit Lake County

Produced at Davis Harrison Dion

Lc adventure kit group

Lake Coun­ty Adven­ture Kit” Vis­i­tors Guide

  • Lc guide 17 1
  • Lc guide 17 2
  • Lc guide 17 3
  • Lc guide 17 4
  • Lc guide 17 5
  • Lc guide 17 6

Out­door

Lc summer outdoor scenic
  • Lc coutdoor fair
  • Lc outdoor camping
  • Lc outdoor diamondlake
  • Lc outdoor sixflags
  • Lc outdoor stones

Out­door Boards

Tele­vi­sion

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Video Thumbnail

Summer TV Campaign

More Work

Hero people blur

The Lead­er­ship Summit

Dwade fire

Fear No Evil