The Elec­tron­ics Dis­tri­b­u­tion Show is the elec­tron­ics dis­tri­b­u­tion indus­try’s pre­mier trade show event. It had evolved and out­grown its image and need­ed to rebrand itself to reflect the transformation.

After meet­ing with key stake­hold­ers to iden­ti­fy objec­tives and oper­a­tional strengths, we rein­vig­o­rat­ed the EDS brand with a new logo design and brand posi­tion that estab­lished the show as a sum­mit for indus­try lead­ers and focal point for idea exchange in the industry.

The new brand was extend­ed through online, print and direct adver­tis­ing, as well as on-site graph­ics and col­lat­er­al at the event.