The Leadership Summit
The Electronics Distribution Show is the electronics distribution industry’s premier trade show event. It had evolved and outgrown its image and needed to rebrand itself to reflect the transformation.
After meeting with key stakeholders to identify objectives and operational strengths, we reinvigorated the EDS brand with a new logo design and brand position that established the show as a summit for industry leaders and focal point for idea exchange in the industry.
The new brand was extended through online, print and direct advertising, as well as on-site graphics and collateral at the event.