To encour­age res­i­dents of Chica­go and its north­ern sub­urbs — who would oth­er­wise vis­it Wis­con­sin — to con­sid­er Lake Coun­ty, Illi­nois as a des­ti­na­tion, our Let’s Go Next Week­end cam­paign high­light­ed the county’s many attrac­tions for a quick, impulse sum­mer get­away. The cam­paign includ­ed a Vis­i­tors Guide, TV, Radio, print, out­door and dig­i­tal components

Year-over-year vis­i­tor spend­ing increased 5% to $1.26 bil­lion. The cam­paign gen­er­at­ed half a mil­lion unique vis­i­tors to the web­site, with over 1.6 mil­lion page views — an increase of 33%. The total cam­paign deliv­ered 24.6 mil­lion tar­get impressions.

The cam­paign won 2017 Gold in the Nation­al Adri­an Awards for hos­pi­tal­i­ty marketing.