Creative Director Designer

Let’s Go Next Weekend

To encour­age res­i­dents of Chica­go and its north­ern sub­urbs — who would oth­er­wise vis­it Wis­con­sin — to con­sid­er Lake Coun­ty, Illi­nois as a des­ti­na­tion, our Let’s Go Next Week­end cam­paign high­light­ed the county’s many attrac­tions for a quick, impulse sum­mer get­away. The cam­paign includ­ed a Vis­i­tors Guide, TV, Radio, print, out­door and dig­i­tal components

Year-over-year vis­i­tor spend­ing increased 5% to $1.26 bil­lion. The cam­paign gen­er­at­ed half a mil­lion unique vis­i­tors to the web­site, with over 1.6 mil­lion page views — an increase of 33%. The total cam­paign deliv­ered 24.6 mil­lion tar­get impressions.

The cam­paign won 2017 Gold in the Nation­al Adri­an Awards for hos­pi­tal­i­ty marketing.



My Role

Art Direc­tion, Con­cept Devel­op­ment, Design, Video Direc­tion, Pho­to Direction 

Client

Visit Lake County

Produced at Davis Harrison Dion.

Lc adventure kit group
  • Lc guide 17 1 min
  • Lc guide 17 2 min
  • Lc guide 17 3 min
  • Lc guide 17 4 min
  • Lc guide 17 5 min
  • Lc guide 17 6 min
Lc summer outdoor scenic
  • Lc outdoor camping
  • Lc coutdoor fair
  • Lc outdoor sixflags
  • Lc outdoor stones
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