Ger­flor is one of the largest floor­ing man­u­fac­tur­ers in the world, but they were vir­tu­al­ly unknown in the U.S. They want­ed the launch of their Cre­ation lux­u­ry vinyl tile to help posi­tion them as design lead­ers in the Amer­i­can market.

We devel­oped the Cre­ation C logo that could be applied over floor­ing sam­ples or appli­ca­tion pho­tos, empha­siz­ing that the unique floor­ing designs were part of the Cre­ation line, build­ing aware­ness with­in the design community.

The Cre­ation brand­ing has helped to raise aware­ness of Ger­flor as a leader in the LVT category. 

The C icon has become syn­ony­mous with Cre­ation, and has now been applied to three addi­tion­al exten­sions of the prod­uct line.