Introducing Creation LVT
Gerflor is one of the largest flooring manufacturers in the world, but they were virtually unknown in the U.S. They wanted the launch of their Creation luxury vinyl tile to help position them as design leaders in the American market.
We developed the Creation C logo that could be applied over flooring samples or application photos, emphasizing that the unique flooring designs were part of the Creation line, building awareness within the design community.
The Creation branding has helped to raise awareness of Gerflor as a leader in the LVT category.
The C icon has become synonymous with Creation, and has now been applied to three additional extensions of the product line.