Live Well. Live Inspired.
The Grandview at Benefis was the first Continuing Care Retirement Community in Great Falls, MT. Through a series of newspaper ads and a “field guide” brochure, our Live Well. Live Inspired. campaign introduced the CCRC concept to area seniors. By selling the idea of a lifestyle free from worry, a secure plan for the future, an the freedom to enjoy life, we were able to build excitement and buzz around the new community even before architectural renderings were complete.