We cre­at­ed the Liba­tion Trail to pro­mote the grow­ing craft beer, wine and spir­its com­mu­ni­ty in Lake Coun­ty, Illi­nois. The cam­paign includ­ed print and dig­i­tal adver­tis­ing, in-store sig­nage, a brochure and pass­port which encour­aged enthu­si­asts to vis­it mul­ti­ple loca­tions to receive rewards. We also devel­oped a TV ad as part of the coun­ty’s sum­mer tourism campaign.

The Trail began with 13 mem­bers and has since grown to include over 20 par­tic­i­pat­ing busi­ness­es. In 2019, we intro­duced Liba­tion Trail Month, a win­ter cam­paign fea­tur­ing spe­cial offers to encour­age enthu­si­asts to vis­it Trail mem­bers dur­ing what is nor­mal­ly a slow season.