Creative Director Designer

Raise a Glass to Craft

We cre¬≠at¬≠ed the Liba¬≠tion Trail to pro¬≠mote the grow¬≠ing craft beer, wine and spir¬≠its com¬≠mu¬≠ni¬≠ty in Lake Coun¬≠ty, Illi¬≠nois. The cam¬≠paign includ¬≠ed print and dig¬≠i¬≠tal adver¬≠tis¬≠ing, in-store sig¬≠nage, a brochure and pass¬≠port which encour¬≠aged enthu¬≠si¬≠asts to vis¬≠it mul¬≠ti¬≠ple loca¬≠tions to receive rewards. We also devel¬≠oped a TV ad as part of the coun¬≠ty‚Äôs sum¬≠mer tourism campaign.

My Role

Art Direc¬≠tion, Con¬≠cept Devel¬≠op¬≠ment, Logo Design, Design 

Client

Visit Lake County

Produced at Davis Harrison Dion.

Trail ad wine
Trail ad beer
Trail ad liquor
Trail ad toast
Trail passport
Trail passport 2
Trail rack card
Video Thumbnail

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