Creative Director Designer

Raise a Glass to Craft

We cre­at­ed the Liba­tion Trail to pro­mote the grow­ing craft beer, wine and spir­its com­mu­ni­ty in Lake Coun­ty, Illi­nois. The cam­paign includ­ed print and dig­i­tal adver­tis­ing, in-store sig­nage, a brochure and pass­port which encour­aged enthu­si­asts to vis­it mul­ti­ple loca­tions to receive rewards. We also devel­oped a TV ad as part of the coun­ty’s sum­mer tourism campaign.

My Role

Art Direc­tion, Con­cept Devel­op­ment, Logo Design, Design 

Client

Visit Lake County

Produced at Davis Harrison Dion.

Trail ad wine
Trail ad beer
Trail ad liquor
Trail ad toast
Trail passport
Trail passport 2
Trail rack card
Video Thumbnail

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